POSITION SUMMARY

The Marketing Account Manager plays an integral role in the Marketing Department, serving as the main contact for franchise owners seeking marketing support. He/she coaches franchisees on marketing best practices and assists with the planning and implementation of their local marketing plans. This is a high support role where you would be consulting franchise owners on a daily basis with optimizing their marketing plan, solving marketing problems and guiding franchisees on implementing our marketing model. 

KEY ACCOUNTABILITIES

• Serve as a marketing point person for established franchise owners
• Train new franchise owners on marketing strategy, branding guidelines and building their local marketing plan
• Conduct regular check-in calls to ensure plan follow-through
• Instruct franchisees how to track and measure marketing performance
• Review marketing performance data with franchisees to verify data accuracy and identify opportunities for improving ROI
• Host workshops to the franchise community to provide coaching on various marketing topics
• Respond to franchisees’ marketing-related questions and offer relevant marketing resources
• Work cross-functionally with the Marketing and Coaching Teams to ensure franchisee success

KNOWLEDGE, SKILLS AND ABILITIES

• Bachelor's degree in Marketing or relevant field
• At least 5 years of marketing or other relevant business experience
• Experience in a support and / or consulting role
• High proficiency in Microsoft Office suite, especially Excel
• Experience/ proficiency with Salesforce is a plus 
• Well versed in Google Workspace (Gmail, Gchat, Google Drive, etc.) is a preferred
• Effective listening, strong verbal/phone and written communications skills 
• High comfort level coaching and advising small business owners
• Ability to communicate confidently as an expert in your field
• Easily builds trust and rapport with a natural tendency to provide a high degree of personal support
• Strong organizational and time management skills; able to handle many accounts at once